This guideline only applies to SEO Blog Articles, and if you are working for other writing assignments, please check with the respective managers for relevant writing instruction.
This section contains all the information you may ask when writing SEO blog content.
An SEO Blog Article (or informational article) is simply an article that is written for informational and educational purposes. These content is created for readers who have particular problems or queries, and are seeking answers on online platforms such as Google.
In general, there are four types of Blog Articles:
(Troubleshooting may look like how-to, but it’s a more complex query as it involves walking readers though possible causes and solutions to the problem, hence is called troubleshooting)
Before you write a topic, take a few seconds to figure out the type of Blog Article you’re going to write.
You are writing for someone who searched the topic on Google - typically DevOps beginners, and your goal is to answer the reader’s question and solve his/her problem.
We prefer the conversational blogging style. Just assume the readers are your students, you are the teacher.
The readers typing a question in Google is like your students asking you a question in your classroom. And your goal is to answer their question.
So, always use “you”, “your”, “I”, “my”, “me” (first and second person tone), instead of “he” “they” (a third-person tone).
Be casual, conversational, and personal; Use simple words and short sentences; Avoid super long sentences, and use analogies to break complex jargons down.